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Many wellness brands begin with personal experience. A teacher who healed through yoga and wants to share the practise with others. A retreat leader whose own burnout inspired a space for rest. A studio owner who built a community they felt was missing. That personal story is powerful; it’s why most of us trust independent wellness businesses in the first place. But what happens when the founder is  the brand - and the business can’t exist without them? It happens frequently

Every January, wellness studios are flooded with a surge of new faces, ready to commit to their health and fitness goals, with a fresh “New Year New Me” mindset. For you, as a studio owner or teacher, that could bring relief that classes are full, along with energy and excitement - but it's easy to power through on adrenaline, promising yourself you’ll “sort the systems later.” Yet what you do in these next few weeks can either build stable, long‑term growth - or set you up

A practical, research-backed guide for independent studio founders, instructors, retreat leaders and coaches. I’ve brought together the strongest, most evidence-backed trends shaping the sector, along with clear, practical advice on how you can use them to strengthen your offer, attract the right clients, and build the most relevant and secure business.

Being a calm, centred presence for clients (while also having a naturally type-A personality) means I have to actively create moments of peace. “Peace over productivity” is a mindset I’ve been reflecting on, experimenting with, and gradually embodying. The benefits have been profound — in my work, my relationships, and my sense of self. Here I share 12 ways that I have found help to prevent overstimulation and burnout. 1. Self-compassion Following my own philosophy of “small

Working directly with CEOs for many years, as board director myself, has taught me that growth comes down to several key leadership principles. When people understand where they’re going, why it matters, and how their individual contribution moves the business forward, the entire organisation thrives. Now working with independent studios, fitness brands, and wellness entrepreneurs, I see how transferable these principles are. The following principles, rooted in boardroom expe

“Every action you take is a vote for the type of person you wish to become.” – James Clear, Atomic Habits. It’s a simple idea, but one that offers a gentler perspective on what real progress looks like. Growth doesn’t always mean doing more — it means doing the right things, in small, intentional steps that build confidence and momentum. When you’re in business for yourself, those small votes add up to trust: not just from your audience, but from yourself. I’ve been thinking