The CORE Method
COncept to REality for wellness founders
CORE is my signature 1:1 strategic partnership for early-stage wellness founders who are ready to turn their concept into a commercially viable business.
Strong foundations change everything. Without clarity on your brand positioning, offers and revenue model, it’s easy to spend time (and money) on marketing, paid ads, branding or visibility that doesn’t convert to sales in a sustainable way. CORE ensures the strategic groundwork is solid first - so that your decisions around rooted in direction and confidence.
Through this process, we build a business that truly supports your income, lifestyle and long-term freedom - not just something that looks good on Instagram, but something that works commercially and feels aligned.
At its heart, CORE is about turning potential into structure.
Taking what’s in your head - the idea, the instinct, the passion - and shaping it into something clear, viable and financially intentional.
Who this package is designed for:
CORE is for you if:
-
You have a wellness business concept, service or platform idea - and you’re ready to shape it properly.
-
You may have already trialled it, taken a few clients, or softly launched - but it still feels unclear or inconsistent.
-
You’re struggling to clearly articulate what makes your work different or special.
-
You’re unsure how to package your services into cohesive, premium offers.
-
You lack confidence around pricing and don’t want to keep undercharging.
-
You want to earn a full-time income from your work - but need a structured plan to make that realistic.
You might be:
-
A yoga, Pilates or fitness instructor
-
A holistic therapist or coach
-
A retreat host
-
A wellness consultant
-
A corporate professional pivoting into wellness
-
A founder building a wellness platform, app or space
You might also be someone who has been operating for a few years - but knows your brand and business foundations need strengthening. Perhaps your product or vision has evolved, your customer needs have changed, or you’ve outgrown your original pricing. CORE can be a powerful reset: a chance to refine, reposition and rebuild with intention.
The CORE transformation
The CORE process is about helping you see your idea - and yourself as a new business owner - with greater clarity and commercial confidence.
You might currently be feeling:
-
Unclear on exactly who you’re for (or targeting everyone and no-one...)
-
Unsure how to explain what makes you different
-
Nervous about pricing at a level that reflects your value
-
Reactive in the way you design or sell your services
-
Excited by your idea, but uncertain how it becomes financially sustainable
After CORE:
-
You understand your market and your place within it
-
You can articulate your value with precision and confidence
-
Your offers are structured intentionally - not improvised
-
Your pricing reflects both your expertise and your income goals
-
You have a mapped revenue model that shows how your idea becomes a financial reality
The shift is both strategic and psychological.
The CORE method
Over six weeks, we work through four integrated pillars:
1. Customer & Competitor Foundations
We define your ideal customer in depth and assess your competitive landscape - identifying where you genuinely stand out and where market opportunity exists.
This is about clarity on market fit, differentiation and strategic direction.
2. Brand Identity & Articulation
From those foundations, we shape your brand positioning, unique value proposition, messaging pillars and tone of voice.
You receive a written Brand Strategy and Messaging Guide that you can confidently use across all communication.
3. Product Architecture
We design a coherent suite of services, packages or programmes - structured intentionally rather than reactively.
This becomes your Product Playbook: a clear framework for what you sell, how it fits together, the features, approach or method that makes it distinct, and how clients move through your ecosystem.
4. Commercial Framework
Finally, we map your revenue model based on your offer suite, pricing structure and expected seasonal or monthly fluctuations.
We look at income projections grounded in your precious time as your primary cost - ensuring your business model aligns with your financial and lifestyle goals.
The 6-week process includes FOUR 90-mins 1:1 online strategic workshops, ahead of which I will ask for specific information and preparation from you. I will then prepare the Brand Strategy, Messaging Guide, Product Playbook and Commercial Framework independently. The process is designed to allow you to continue your daily business / work responsibilities.
How we work
CORE is a highly immersive, collaborative, 1:1 process.
This is not an anonymous online course. It’s not a series of coaching calls.
It’s human to human, strategic sparring, deep creative & analytical work - applied specifically to your business - with tangible strategic marketing documents prepared for you.
I bring over a decade of experience in marketing and strategy, business development and communications leadership roles, and I am deeply passionate about helping women achieve their potential! We use structured, proven, consultancy frameworks, designed by me - but everything is tailored to you, your goals and your stage - practically and emotionally.
Investment:
CORE is an investment in the structural integrity of your business. Only with strong foundations, can you confidently attract your dream clients, stand out from the many wellness brands on the market, and build a life of true financial freedom.
Investment: From £2495 (depending on scope of business)
Designed for the UK wellness sector
I have designed The CORE Method specifically for service-led businesses in the UK wellness sector, meaning all advice, frameworks, and processes have been created in a bespoke way for your industry and customer context.
Due to the bespoke nature of the process, I work with a select number of clients at a time, meaning they receive my full energy and attention.
If you have any questions about whether this package suits your stage of business, or if you'd like to discuss any of the details in more detail, book in a free clarity call today, or email me via hello@annabradbury.co.uk - I'd love to hear from you.
I offer payment plans for some cases, where required.
