Yes. CORE is designed for founders in the pre-launch to launch phase - including those who are still shaping their concept, product or service. In fact, building strong foundations before investing in branding, marketing or paid visibility can save significant time and money later.

CORE can be just as valuable if you feel your foundations were never fully defined. Or you realise in hindsight (and with wonderful learnings) that you need to strengthen your branding, offers or pricing. This process would be a hugely beneficial strategic reset, stopping the cycle of guesswork, undercharging, and exhaustion from 'winging it'.

CORE integrates brand strategy (which I LOVE!) with product design and revenue modelling. You won’t just leave with beautiful positioning and messaging - you’ll also have a structured offer suite and a mapped revenue framework aligned to your income and lifestyle goals. It connects identity, product and commercial viability in one cohesive process.

Not in the traditional sense. While there is mindset development that naturally happens through gaining clarity, CORE is a strategic consultancy process. You receive tangible outputs - written strategy documents, messaging frameworks, product architecture and revenue calculations - on top of the thought-provoking sparring and ideation sessions.

CORE ensures your foundations are strong before tactical marketing begins. Once your positioning and commercial model are clear, you’ll be in a FAR stronger place to hire specialists - whether that’s paid media, PR, social media management or web development. I can guide you on what to prioritise, and our Brand Strategy, Messaging Guide and Product Playbook will mean any investment in paid media is MUCH more successful, but CORE itself is not an execution service.

During the six weeks, we will have four strategic 90mins workshops, and I will ask for some preparation of information from you ahead of each session so that we make the most out of our 1:1 time. But the deep creative and analytical work is done by me independently, meaning you're able to continue focusing on running your business or your daily responsibilities.

CORE focuses on revenue modelling and pricing strategy, grounded in time as your primary cost. I don’t operate as an accountant or financial advisor. However, you will leave with clear income projections and pricing logic that supports your financial and lifestyle goals.