ABOUT ME
With 12 years of corporate strategy, marketing and communications leadership across global organisations - spanning retail, hospitality, manufacturing and sustainability - I bring a depth and breadth of commercial experience that I now apply entirely to early-stage founders.
Throughout my corporate career I led brand development projects, built business cases to pitch for investment, led category & consumer insights projects that secured shelf space in the largest UK supermarkets, and developed and executed marketing and communications strategies across UK, EU, Asia and USA.
As a board director - I contributed to senior decision-making, navigating complex business challenges, and gained the kind of leadership exposure that only comes from being in the room where the biggest decisions are made.
Working alongside some of the world's leading consultancy firms and creative agencies as a client gave me a deep understanding of project management best practise, and what founders and businesses truly need from a consultancy partnership.
My role
I work with ambitious early stage founders as their strategic partner - embedded in your business, with a holistic view of your vision and daily reality, to advise every leadership decision. Together we tackle operational, commercial, or management challenges, mitigate short-term and long-term risks and maximise the opportunities in front of you, every step of the way.
My clients are building businesses across wellness, health tech, functional food & beverage categories, along with digital ecosystems such as apps, platforms, memberships, and scalable services.
You've built initial momentum, and you've reached the stage where you need more than passion and a good idea. My role is to bring clarity on how the business makes money whilst it delivering its brand promise, how it delivers an exceptional customer experience, to help you develop a clear path for funding you're growth, to create hiring plans and budgets so that you're bringing in the right expertise, skills, or teams, and to hold the bigger picture while you're immersed in the detail.
My values
My own relationship with health, wellness and entrepreneurship has been genuinely life-changing. Discovering what it means to live a truly rich and meaningful life - one built around connection, creativity, freedom and expansion rather than burnout, overstimulation and intensity - fundamentally shifted how I see the world, and my understanding of the work that truly ignites me. That's why I'm passionate about supporting founders who are building with real purpose, but who are also seeking the journey of
self-discovery and evolution that comes with stepping into leadership of their businesses and lives.
The founders I work with are people I connect with energetically, personally, and in terms of shared mission and ethos. That character fit matters enormously to me. This is close, collaborative work - and I only take it on when I know we're truly the right fit for each other.
I also have a deep fascination with balancing the feminine and the masculine in business. Knowing when to lean into creativity, intuition and flow - and when to shift into data, systems and structure. Both are essential. Neither works without the other. And harnessing the balance of both is powerful.
