Strategic business consulting for
early-stage founders
I partner with ambitious, early-stage founders to build and deliver the commercial strategy, brand positioning, and business model that turns a powerful concept into a scalable, profitable reality.
The founders I work with go from having a strong vision and early momentum - but decisions that are getting harder and a business that is increasingly complex - to knowing exactly what they're building, owning their numbers, resourcing their growth intentionally, and pitching their business to partners, investors or collaborators with total credibility and conviction.
Book a Clarity Call
A free 30-minute conversation to talk through your vision, your current challenges, and how we could work together to build the commercial foundations your business needs.
30 min
What founders say about working with Anna...
"The Commercial Planner has been pivotal for us in understanding what we should prioritise and what we shouldn’t, and really comprehensively understanding where our costs and revenue are going to come from."
- Co-founder, Holistic Health AI Platform
"Anna helped me turn a lot of information into a story I could actually deliver in five minutes.
I am clearer about what an investor needs to hear - including why this matters now, why I am the person to build it, and what our early traction shows."
- Founder, Health-tech
"Having Anna beside us has been invaluable - it’s made sure we’re really not forgetting anything, so when we do go to market we’re less likely to have those moments where we think, ‘Oh God, we didn’t think of that.
I think if we’d done this from the very beginning, we probably would have saved ourselves a lot of time. Having said that, I’m really glad we’ve done it before launch."
- Co-founder, Holistic Health AI platform
